We all know Facebook is a great tool to connect and most of us have our personal profiles. But why should you have a Facebook page for your business? For the purpose of our discussion, consider your author self a “business.” You are trying to sell yourself and your books, so start thinking like a business marketer.
Looking at the numbers
- 49% of Facebook users are sharing content.!¹
- 70% of Facebook news consumers follow links posted by friends and family.²
- 90% of consumers trust peer recommendations.³
- 93% of adult internet users spend 1 out of 8 minutes on Facebook.³
If numbers make your eyes go blurry, here’s the scoop:
- People use Facebook, so it’s a great place to connect with other writers and potential readers.
- The social power of Facebook is only harnessed if you’re producing content that people share. Those people looking for the latest news on Facebook? Seventy percent of them follow links from friends. Ninety percent trust recommendations from friends.
Profiles vs. Pages
It’s important to understand this difference to avoid confusion when posting content. Personal Profiles are the standard Facebook account that everyone starts with. You can change privacy settings, “friend” people and “like” statuses, images and Pages.
You must have a Personal Profile to set up a Page and you view your Page by logging in with your personal Facebook account. Pages are public pages from which you can post statuses, images and links, share content, track analytics – but you can’t make this private. Pages gain “likes” from Personal Profiles.
Before I continue, lets look at some definitions on Facebook:
- Profiles “friend” other Profiles.
- Profiles “like” Pages. Liking a page means that you now follow updates from that account.
These “likes” count for the Page. For example, Casey’s author Facebook Page has 127 likes. People that like Pages are usually called “fans.”
- Pages can also “like” other Pages, but these likes do not count for the Page.
- Profiles and Pages can “like” a status, link, image, etc. So we’ve got two different kind of likes going on here: Page likes that send information to your news feed similar to your friends’ Profiles, and likes of individual content pieces.
Confused yet? Don’t worry. It pretty easy to understand once you start using your Facebook Page. The final point I’ll make today is to be aware if you are posting from you Personal Profile or your Page. You can switch between the two from the top right corner of Facebook:
That’s all for this week! Later we’ll get into Facebook analytics, gaining likes and how to produce sharable content.
Cheers, C & L
¹ Chadwick Martin Bailey, Sept. 2010.
² The Social Media Tuneup, Inbound Marketing Agents and HubSpot, 2012.
³ Eric Qualman’s Social Media Statistics, 2011; The Social Media Tuneup, Inbound Marketing Agents and HubSpot, 2012.
³ Comscore, Feb. 2011